Trust is not a soft skill in IT operations. It is operational.
I have watched it break in both directions. A candidate who bends the truth before day one. A vendor who promises what production cannot deliver. Both cost you the same thing: the confidence to move fast, because now everything needs double-checking.
Here is the part people miss. You cannot market trust. There is no campaign for it. It is earned the slow way, through consistent, honest behaviour under pressure, and it is lost the fast way, in a single oversell. Without it, every decision slows down.
This week, find one place you are tempted to oversell, to a candidate, a vendor, or your own board, and undersell instead. Let the delivery do the talking.
Listen: the Signal Drop, about 5 minutes
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